Professional development for your agency’s future heroes
LeaderLab lets you inspire and develop your agency’s ‘second tier’ of leadership.
It’s a friendly community with monthly events covering agency marketing, operations, client services and more.
Nurture your people with a curated programme of workshops, talks and peer-to-peer support that will help them grow as leader – and leave them buzzing with ideas on how to keep improving your agency.
engaging monthly events for
budding aGENcy leaders
LeaderLab lets you develop your agency’s crucial ‘second-tier’ of leadership – with live events that leave them buzzing with new ideas.
Your people can join an event each month with insightful presentations and the chance to swap ideas with other up-and-coming agency leaders.
Each month we explore a different aspect of running a successful agency. Topics cover agency marketing, culture and client services, as well as important ‘soft skills’ like leadership and negotiation.
“inspiring and brilliant”
guest speakers and peer-to-peer support
LeaderLab runs one day a month in Central London – from 10am to 4.30pm. It’s a mixture of peer-to-peer knowledge sharing and expert talks. Your delegates can expect:
Guest agency speakers on interesting and useful topics.
Peer-to-peer support: delegates table a problem, and we tackle it as a collective.
Show and tell: people show what they’ve been working on, and get feedback from the rest of the group.
next leaderlab events
Agency Marketing: Making Your Agency Famous
August 29th 2019
How do you grow your agency’s reputation?
We’ll explore practical ways to steadily grow your reputation and get in front of the right people.
How can you make everybody in your team ambassadors for your agency?
What collateral should your agency have – and what is generally a waste of time?
What are the ‘evergreen’ assets you can create once and leverage over and over again?
Agency Narrative: How to Tell Your Agency’s Story
September 26th 2019
In your agency, if you ask six different people to tell your story, you’ll probably get six different answers.
How can you get everybody in your agency involved in crafting and defining your unique story? And how can you make sure everybody can tell it off by heart?
Steve Jobs liked to say that inside nearly every cell in your body is a detailed set of blueprints… for the rest of your body.
He said: “If you look at your own body, your cells are specialized, but every single one of them has the master plan for the whole body”. Steve said that he wanted every single person in his business to understand the whole basic master plan – and use that as a yardstick to make decisions.
In this session we’ll look at how you can involve everybody in your agency in capturing and distilling your agency’s unique story – so you have “one version of the truth” and everybody can articulate.
Working Better Together: Internal Communication for Growing Agencies
October 31st 2019
Sam Walton, the founder of Walmart said internal communication was central to his firm’s success. “What good is figuring out a better way to sell beach towels if you aren't going to tell everybody about it?”
How well your agency works is often determined by how well you communicate. In this session we’ll look at the best ways to join the dots in your agency – and keep everyone on the same page even when you’re working on different things.
where we meet
LeaderLab meetings happen in A_SPACE, a relaxed venue in a converted Georgian town house near Angel station in London.
We picked this space because it’s bright and creative, and it’s flexible enough to allow for a blend of group presentations and smaller intimate breakout groups.
At LeaderLab your agency’s leaders can step away from their role for the day to sharpen their blade and rekindle their enthusiasm.
Why does LeaderLab exist?
I’ve met hundreds of agency leaders through running Agency Hackers. One thing I’ve noticed is this: keeping your ‘second tier’ employees motivated and supported is a never-ending project.
When you run a busy agency you don’t always have the internal infrastructure to develop people properly. It’s one of those gnawing things you’re always aware that you could be doing better.
So after talking to lots of agency owners, I developed LeaderLab. It’s a “set and forget” way to make sure that the people who are important to your agency are always being developed and motivated, no matter what lands on your plate.
Do you have questions?
I’ve tried to explain everything on this page, but if I’ve missed anything please drop me a line here. Or you can email me on email@example.com, or call me on 07834 535864.