A Day of Remarkable Agency Marketing Ideas

 

• Grow your agency using podcasts, events, conferences, publishing and more
• Learn from agency leaders succeeding with remarkable marketing
• Friday 4th October 2019 at the Town Hall Hotel in Bethnal Green

 
This is where it’s happening - the Council Chamber at the fantastic  Town Hall Hotel  in Bethnal Green, near Shoreditch.

This is where it’s happening - the Council Chamber at the fantastic Town Hall Hotel in Bethnal Green, near Shoreditch.

Is your agency getting the attention it deserves?

We’re gathering the Agency Hackers community for an afternoon of brilliant marketing ideas in an amazing and inspirational venue.

  • You’ll hear from agency leaders doing fantastic things to grow their agency’s reputation and reach the people they need to succeed.

  • You’ll come away with a clear picture of which marketing tactics YOU should use to cement your position in your industry.

Come and hear which marketing tactics are working (and which are more trouble than they’re worth!) while you break bread with a friendly community of agency owners.

 
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Who you’ll hear from

Dan Murray-Serter  will be telling us how his podcast  Secret Leaders  went supernova – and how you can apply his ideas to your agency’s podcast.

Dan Murray-Serter will be telling us how his podcast Secret Leaders went supernova – and how you can apply his ideas to your agency’s podcast.

  1. How to start a #1 Podcast to promote your agency

Podcasting is like sex in high school: everybody’s talking about it, but nobody’s really doing it.

Dan Murray-Serter is the entrepreneur behind Secret Leaders – one of the top business podcasts in the UK.

He started his podcast two years ago with a microphone under his duvet. Now it’s the #1 business podcast on iTunes. He has sponsors! A studio! Sell-out live events! And celebrity guests like Jason Calacanis, Martha Lane Fox and Prince Andrew. How the chuff has he done all this?

  • Dan will be talking in detail about how to start, record, produce, distribute and grow a podcast that can grow your agency’s reputation.

  • He’ll share the thrills and spills… as well as the mundane faff and technical aches-and-pains of starting and growing a #1 podcast.

 
 

2. How to use events to dominate your industry

Live events a great way to dominate your space and meet new clients. But they’re also expensive, stressful… and what if nobody turns up?

Jamie Huskisson runs ecommerce agency JH. His agency runs Meet Magento UK – a giant annual conference for his industry.

Jamie will be sharing the truth about how you grow a successful conference – and whether it’s worthwhile for you.

  • What are some mistakes to avoid?

  • How do you make your event a success?

  • How do you find the right partners to help you access audiences and sell tickets?

Should your agency run its own conference?  Jamie Huskisson’s  agency  JH  runs a huge ecommerce conference. He’ll explain the pain and promise of this marketing approach.

Should your agency run its own conference? Jamie Huskisson’s agency JH runs a huge ecommerce conference. He’ll explain the pain and promise of this marketing approach.

 
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3. How To Start a Profitable Events Series

Clearleft’s Jon Aizlewood and Alis Cox will be talking us through how a small agency team in Brighton runs a profitable, international conference series.

Clearleft’s Jon Aizlewood and Alis Cox will be talking us through how a small agency team in Brighton runs a profitable, international conference series.

Agency events are great marketing. But could they also be a significant business themselves?

Brighton-based agency Clearleft runs a network of highly profitable industry conferences in London, San Francisco and New York.

UX London is one of the events that Jon and Alis run – they’ll lift the lid on marketing and executing a profitable conference in your agency’s market.

UX London is one of the events that Jon and Alis run – they’ll lift the lid on marketing and executing a profitable conference in your agency’s market.

What’s interesting is that the events don’t directly translate into new business for Clearleft. Instead, they make money!

“The events sell out and they are really profitable” says Clearleft’s Alis Cox. “We don’t necessarily promote Clearleft at the events, but I guess they do put us in a fantastic space where we are punching above our weight.”

Clearleft’s Jon Aizlewood and Alis Cox will be at Industry Famous to tell you how they execute a sell-out event:

  • How do you create and market a sell out event?

  • What do today’s conference attendees actually want?

  • How do you build a ticket-buying audience from scratch in a totally new market?

  • How do you pull off an international conference series (for example, New York and San Francisco) when you’re based in the UK?

    Jon and Alis have bags of experience running agency conferences – and you can ask them anything you like.

4. The “nice” way to COLD EMAIL NEW CLIENTS

What if you could just email people and have them work with you?

I’m Ian Harris – and when I started Agency Hackers two years ago I knew hardly anybody in the agency world. Today, Agency Hackers well known and its events sell out.

You know why that is? I’ve sent lots of cold emails. No Facebook. No Twitter. No paid adverts. Almost no LinkedIn. Literally just sending cold emails to some of the busiest people in London.

And it worked! In the talk I’ll get super-detailed about how you can do the same to grow your audience in your industry:

  • How do you find people’s email address? How do you get in touch with them?

  • What do you say in your email to make them actually happy to hear from you?

  • How do you do this without being “spammy”?

Email is a brilliant way to grow your agency – IF you get it right. Come prepared to take notes because I do think this will be useful.

Hey – this is me,  Ian Harris . I’ve built Agency Hackers by sending a LOT of cold emails. I’ll show you how to do this in a way that works – without being spammy.

Hey – this is me, Ian Harris. I’ve built Agency Hackers by sending a LOT of cold emails. I’ll show you how to do this in a way that works – without being spammy.

 
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5. How to START A PUBLICATION that makes you ‘industry famous’

If you want your agency to have a huge presence in your market, starting a trade publication might be something you should look at.

Andy Oakes runs comms agency Blue Stripe Media.

In December 2018, they launched New Digital Age – a website covering the digital media and marketing sector (the same sector his agency targets.)

Now his team can use their ‘media’ hat to reach anybody they want!  They can organise industry roundtables and start all kinds of conversations that would have been difficult if they were just seen as “agency guys”. It’s already won them clients!

Andy will be at Industry Famous to tell us how it works. This tactic is really worth considering if you want to drive sales AND establish your agency as an authority.

Andy Oakes’  agency Blue Stripe Media has started its own trade publication. Besides growing their reputation, it gives them an excuse to reach out to people they want to meet – and extends their reach right across the industry. Loads of ideas to inspire you here!

Andy Oakes’ agency Blue Stripe Media has started its own trade publication. Besides growing their reputation, it gives them an excuse to reach out to people they want to meet – and extends their reach right across the industry. Loads of ideas to inspire you here!

 
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Huddle’s   Danny Someck  will share his breakfast briefing format Brandflakes, which is having success at getting face-time with the right prospects.

Huddle’s Danny Someck will share his breakfast briefing format Brandflakes, which is having success at getting face-time with the right prospects.

6. How to run breakfast briefings that attract clients

Breakfast briefings are great – in theory. You get belly-to-belly with important people you’d like to work with.

But in practice breakfast briefings can be a huge stress. They have a super-high drop-out rate that mean awkward conversations with tiny groups – and they often don’t generate any business.

One agency that’s cracked this is Huddle. They run a series of breakfast briefings called “Brandflakes” that successfully get them having the right conversations with the right prospects.

In this conversation we’ll speak to Huddle founder Danny Somekh:

  • How do you reach out to people – and get them to actually show up?

  • Which formats attract people – AND work well on the day?

  • How do you follow-up so you win business?

This is a great session to pay attention to if you’ve tried breakfast briefings in the past and given up.


7. discover Original Agency Marketing Tactics

Agency Safari’s   Filipe Macedo  has interviewed 50 agencies across Europe. He’ll share the most original marketing tactics he discovered.

Agency Safari’s Filipe Macedo has interviewed 50 agencies across Europe. He’ll share the most original marketing tactics he discovered.

Last year, Filipe Macedo interviewed 50 agencies across Europe to find out what makes them successful.

At Industry Famous, Filipe will show you some of the most original marketing tactics he discovered.

For example:

  1. Paris’s Dare.Win wants to be famous for being the world’s best entertainment agency. So it demonstrates that though everything it does – including recruitment. It created “The Fortnite Job Interview”, that generated an avalanche of press and built its reputation as the go-to agency for entertainment.

  2. Stockholm’s Snask agency believes in standing out and having bold opinions. They created their own rock band to open their conference talks.

  3. Finland’s Avidly has a sales-driven culture that prioritises profitable projects over sexy projects. They make over 1,000 outbound calls a year.

 
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8. Build a ‘Moat’ Around Your Agency With Research

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Do you deserve to ‘own’ your market?

Publishing your own industry research is a brilliant way to put your agency head-and-shoulders above the crowd.

Agnes Costa runs marketing at internal communication agency Gatehouse. She will be at Industry Famous, where we’ll be asking her about State of the Sector. It’s an annual report that Gatehouse has used to become a go-to authority in its space.

Publishing research has so many benefits: it delivers speaking opportunities, builds your funnel, generates content, demonstrates insight – and wins you work. We’ll be asking Agnes about the ins and outs of running your own research, and how to milk it for value year after year.


When it’s happening

  • The event starts at 10am and runs until about 4.30pm. There are breaks and opportunities to mix with the other delegates.

  • We’re feeding you. The food is really nice! Just let us know when you book if you have any dietary requirements. (Veggie doesn’t count anymore.)

  • There will be drinks afterwards. The Town Hall Hotel has a lovely bar.

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our amazing Venue

We’re holding this event at the Town Hall Hotel. It’s an amazing venue in Bethnal Green. We’re using the Council Chamber, a stunning art deco space that still retains its original green leather seats and fold down tables. It’s an inspiring and unusual place to hold a conference.

The dog in the picture is Dizzy, the hotel’s resident rescue greyhound. If you see her wandering around say hi!

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Join us!

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